When people search for a dental practice, they tend to use search engines, and 82 percent of those searches come from mobile devices. This makes it essential to optimize your website for search engines, in order to be listed on the top of Google’s results. It is also necessary to ensure that your website is accessible to people with disabilities, and that it is fully optimized for mobile devices. Here are some tips to increase your site’s accessibility for potential patients:
Dentist Marketing: Nowadays, most younger people prefer to communicate with their dentist via email, and over 90% of patients want improved communication from their dental practices. Email marketing, such as email newsletters, can also help you run promotions and keep in touch with existing patients. Email marketing is a cost-effective way to increase brand awareness and reach potential patients. While email marketing is not the only way to engage with patients, it is a highly effective way to communicate with them.
Community involvement: Involvement in local clubs or organizations can help you build a profile and build trust with your target audience. Many dentists rely on community-based patients for their success. Joining local clubs is a good way to get involved in your community and meet new people. Remember, trust is a huge factor in business, and talking to someone face-to-face is a better way to establish that than a few ads in the local newspaper.