Several trends are expected to shape the beer industry over the next years.
Here are eight of the most important ones:
1. The Rise Of Plant-Based Diets
With more and more people adopting plant-based diets, the demand for vegan-friendly products is on the rise. This trend is likely to have a significant impact on the beer industry, as traditional beer is made with hops, which are a type of flower that contains female reproductive organs.
As such, many vegans abstain from consuming any products that contain animal-derived ingredients, including beer. To meet the needs of this growing demographic, some breweries are already beginning to produce vegan-friendly beers.
2. The Continued Growth Of Craft Beer
The craft beer movement shows no signs of slowing down, and this is likely to have a big impact on the beer industry in the years to come. Smaller, independent breweries are shaking up the status quo and offering consumers a more diverse range of beers to choose from.
What’s more, craft beer drinkers are generally willing to pay more for a quality product, which means that these breweries can charge premium prices for their products. As such, the growth of craft beer is likely to put pressure on larger, mass-market brewers to up their game in terms of quality and innovation.
3. The Rise Of Alcohol-Free Options
As health becomes an increasingly important concern for consumers, there is a growing demand for alcohol-free alternatives to traditional beer. This trend is being driven by both health-conscious individuals who are looking to reduce their alcohol intake and those who are trying to avoid the negative side effects of drinking, such as hangovers.
To meet this demand, several breweries are now producing alcohol-free beers. These products often taste very similar to their alcoholic counterparts, but without the unwanted side effects.
4. The Growing Popularity Of Home Brewing
Home brewing is becoming increasingly popular, as people look for ways to save money and have more control over the quality of their beer. This trend has been fuelled by the growth of craft beer, as homebrewers can create their unique recipes and experiment with different ingredients.
What’s more, home brewing kits are now widely available and relatively inexpensive, making it easier than ever to get started. This trend is likely to have a big impact on the beer industry, as homebrewers can create their products without having to buy from a brewery.
5. The Increasing Popularity Of Canned Beer
Canned beer is becoming increasingly popular, as it is seen as a more convenient and environmentally-friendly option than bottled beer. This trend is being driven by the fact that cans are lighter and easier to transport than bottles, and they can be recycled more easily.
What’s more, many people believe that canned beer tastes better than bottled beer, as there is no risk of the beer being exposed to light or oxygen, which can negatively impact the taste. As such, this trend is likely to have a big impact on the beer industry in the years to come.
6. The Rise Of ‘premiumisation’
As consumers become more discerning and affluent, they are increasingly willing to pay more for better-quality products. This ‘premiumisation’ trend is set to continue in the beer industry, with premium and super-premium brands expected to grow at the expense of lower-priced options.
7. The Continued Growth Of Online Sales
The COVID-19 pandemic has accelerated the shift to online shopping, and this trend is set to continue in the beer industry. More and more consumers are buying their beer online, either through e-commerce platforms or direct from breweries.
8. The Rise Of ‘hard Seltzers’
Hard seltzers are a relatively new category of alcoholic beverage, and they are already starting to make an impact on the beer industry. These drinks are usually lower in calories and carbs than traditional beers, making them a popular choice for health-conscious consumers.
These are just a few of the many trends that are shaping the future of the beer industry. As consumers become more adventurous and discerning, breweries will need to continue to innovate to stay ahead of the curve.
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